Welcome to the Clothing Confidence Movement
Spreading the stories and principles of Clothing Confidence.
Inspiring every woman to feel fantastic about herself in her clothing, 365+ days a year.
THE STORY
When we feel confident in our personal appearance, we make strides in our relationships, work, and mental health.
That’s why I’m on a year-long quest to inspire more women to own the power of self-expression through clothing and practice the principles of Clothing Confidence daily.
I seek, interview, and share the stories of Clothing Confident women, from Maine to Oregon, to illustrate that Clothing Confidence is possible no matter your zip code, income, friend group, skin tone, pant size, or available time.
Practice Clothing Confidence with me and own the power of your personal appearance.
Join me on my year-long quest!
Maddison McKinley, founder of Daily Inspirato and the Clothing Confidence movement.
Contact Information
Maddison McKinley
214.240.3515
DM me on Instagram—@DailyInspirato
Book a Meeting with Daily Inspirato/Maddison
I am available for interviews and will happily coordinate with Clothing Confident women I’ve interviewed or those seeking Clothing Confidence.
How it Started
I’ve been studying Clothing Confidence (the art, and the technique) for 4 years.
I started Daily Inspirato back in 2017 when I realized many of the women in my life didn’t feel great about the way they showed up in the world. They felt insecure about taking clothing risks or else they retreated from fashion altogether. Since 2017, I’ve interviewed over 100 women, across the U.S. and in the world, and have put everything I’ve learned on to Daily Inspirato (DailyInspirato.com) and Instagram (@DailyInspirato).
I began traveling the U.S. in September 2020 to tell the stories of Clothing Confident women across the country so that more women will feel inspired to dress in a way they love every day. Today, the Seeking Inspirato series has reached Buffalo, Asheville, St. Augustine, Oklahoma City, towns in between, and many more to come.
The 4Cs Methodology
One of the methods I’ve developed since working with women is the concept of defining your specific “4Cs.” If you can understand your ideal Cut, Color, Cloth, and Comfort Level, you’ve mastered the techniques of developing a strong personal style and can now translate that into your wardrobe!
Each Clothing Confidence Journey Is a Personal One
In combination with the 4Cs, each woman has to 1) want to show up as her most authentic self and 2) have the resilience to keep showing up, even if she wore an outfit or two that she didn’t love, even if she has experienced periods of anxiety about her self image. The Clothing Confidence Tour meets real women with storied pasts, interviews them, and inspires readers to take the next step in their own journeys.
Cut
What are your favorite kinds of Cuts? Do you like a v-neck, a high neck, short or long sleeves, high- waisted jeans? These are all Cuts because they are what define the silhouette of your figure.
Color
What are your favorite colors? The ones that you feel make your skin pop?
Cloth
Your favorite materials? Why?
Comfort
What do you feel most comfortable in, while feeling Clothing Confident?
For example, check out Clothing Confident and all-around amazing woman, De’Onna Banks and her 4Cs from her Seeking Inspirato series interview here.
Helpful Links
If you’re interested in knowing more details, check out these links.